Slow Social Club is now officially available at MATCHASHOP
Our single cultivar Japanese matcha is now officially available at MATCHASHOP, a curated online destination for matcha, tools and accessories from specialist brands around the world.
Journal
What Is a Chawan? Choosing Your Matcha Bowl
What a chawan is, why its shape matters for whisking, and how to choose and care for a matcha bowl, plus the cooling bowl that pairs with it.
Matcha with Collagen, Adaptogens, and Mushrooms: Does It Actually Work?
Collagen matcha, mushroom matcha, adaptogen blends — what does the evidence actually say, and when is a good plain matcha still the better buy?
Coconut Matcha: The Iced Summer Recipe Worth Making
Coconut matcha is the iced drink of the summer. How to make a clean, refreshing coconut matcha at home — no syrups, just matcha, coconut, and good technique.
The 2026 Matcha Shortage: Why It's Happening and How to Buy Real Matcha
Why matcha is scarce in 2026 — the tencha shortage explained, what it means for prices, and how to buy real ceremonial matcha without getting fooled.
Matcha in Madrid and Barcelona: The State of the Scene
Matcha in Madrid and Barcelona: The State of the Scene Matcha has become a fixture in the cafe landscape of both Madrid and Barcelona. The Spanish market for quality matcha...
Matcha in Lisbon: Where the City's Coffee Culture Is Changing
Matcha in Lisbon: Where the City's Coffee Culture Is Changing Lisbon has a deep, proud coffee culture — one of the strongest in Europe. The matcha latte might seem like...
How to Store Matcha to Keep It Fresh
How to Store Matcha to Keep It Fresh Matcha is one of the more perishable teas. Once ground, the powder begins oxidising — losing colour, flavour, and nutritional potency. Proper...
Matcha as a Gift: How to Choose Something Worth Giving
Matcha as a Gift: How to Choose Something Worth Giving Matcha makes a thoughtful gift — it is distinctive, quality-dependent, and signals genuine consideration. But the range of what is...
Why Matcha Is Shade-Grown: The Step That Changes Everything
Why Matcha Is Shade-Grown: The Step That Changes Everything Of all the steps in matcha production, shading is the one that most directly determines quality, flavour, and the distinctive character...
How to Build a Matcha Ritual That You Actually Stick To
How to Build a Matcha Ritual That You Actually Stick To A matcha ritual is not the same as just drinking matcha. The distinction matters — a ritual is a...
Matcha and Skin: What the Evidence Actually Shows
Matcha and Skin: What the Evidence Actually Shows Matcha is frequently positioned as a skin health food — promoted for everything from reducing acne to slowing ageing. The evidence is...
Replacing Your Morning Coffee With Matcha: What to Expect
Replacing Your Morning Coffee With Matcha: What to Expect Switching from coffee to matcha in the morning is one of the most common reasons people try matcha for the first...
Matcha Before Exercise: What the Research Actually Says
Matcha Before Exercise: What the Research Actually Says Matcha before exercise is not just trend content. There is a reasonable physiological case for it, grounded in research on both caffeine...
What Is National Matcha Day and How Is It Celebrated?
What Is National Matcha Day and How Is It Celebrated? April 22nd is observed as National Matcha Day — one of many informal food-specific observance days that have proliferated, particularly...
Is It OK to Drink Matcha Every Day?
Is It OK to Drink Matcha Every Day? For most healthy adults, yes — drinking matcha every day is safe and, by most evidence, beneficial. The compounds in matcha are...
What Are the Downsides of Matcha? An Honest Guide
What Are the Downsides of Matcha? An Honest Guide Most matcha content focuses exclusively on benefits. The downsides are real, relevant, and worth knowing — not to discourage consumption, but...
Is Matcha Good for Losing Weight? Facts vs. Hype
Is Matcha Good for Losing Weight? Facts vs. Hype Matcha appears regularly in weight loss content. There is a real basis for this — but the effects are consistently modest...
Is Matcha a Fad or Here to Stay?
Is Matcha a Fad or Here to Stay? The question of whether matcha is a fad — like the acai bowl or the raw food movement — or a genuinely...
What Is the Matcha Craze? Why the World Is Drinking Green
What Is the Matcha Craze? Why the World Is Drinking Green The matcha craze is real, global, and — by most evidence — not a passing trend. Understanding what drove...
