Matcha is more than just a trendy beverage—it holds deep cultural significance in Japan and has been part of its tradition for centuries. Originating from Zen Buddhist rituals, matcha has long been associated with meditation and mindfulness. The act of preparing and drinking matcha has evolved into an important cultural practice, particularly within the Japanese tea ceremony, known as Chanoyu.
In Zen Buddhist temples, monks began using matcha in the 12th century as an aid for meditation. Matcha provided a gentle energy boost that helped them stay focused during long hours of sitting meditation. Over time, matcha spread beyond temple walls and became a symbol of tranquility and focus throughout Japan.
The Japanese tea ceremony, developed during the Muromachi period (1336-1573), emphasises harmony, respect, purity, and tranquility. Every movement and gesture in the ceremony is deliberate, encouraging participants to focus on the present moment and appreciate the simplicity of life. This tradition reflects the core values of slow living, as the preparation and enjoyment of matcha is an opportunity to slow down and reconnect with oneself.
Whether enjoyed in the traditional ceremony or as a daily ritual, matcha continues to represent mindfulness and well-being. The careful cultivation and preparation of matcha tea mirrors the philosophy of quality over quantity, a practice that has endured for centuries.
Honour the rich history of matcha with our Organic Japanese Premium Matcha, celebrating centuries of tradition in every cup.