How to Store Matcha to Keep It Fresh and Flavourful

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How to Store Matcha to Keep It Fresh and Flavourful

Proper storage is key to preserving the vibrant colour, fresh flavour, and nutritional benefits of matcha. As matcha is a finely ground powder made from high-quality green tea leaves, it is sensitive to air, light, and heat. If not stored correctly, matcha can lose its bright green colour, turn bitter, and degrade in quality. To ensure you’re getting the best experience with every cup, it’s important to follow proper matcha storage guidelines.

 

Why Matcha Needs Special Care

Unlike regular tea leaves, which are typically rolled or processed into a loose leaf form, matcha is a powder that easily absorbs moisture and odors from its environment. This makes it more susceptible to oxidation and degradation when exposed to air and light.

When matcha comes into contact with air, its delicate compounds, like catechins and L-theanine, begin to break down, resulting in a duller flavour and reduced health benefits. Additionally, prolonged exposure to light and heat can cause matcha to turn brown and lose its signature umami taste.

 

Storage Tips for Keeping Your Matcha Fresh

To maximize the shelf life of your matcha and ensure each cup is as flavourful and nutritious as possible, follow these simple storage tips:

  1. Keep it Airtight: Exposure to air is one of the biggest threats to matcha’s freshness. Always store matcha in an airtight container. Many matcha tins come with an inner lid for extra protection against air exposure. If your matcha doesn’t come with a resealable container, transfer it to an airtight tin or jar after opening.
  2. Avoid Direct Sunlight: Sunlight can degrade the quality of matcha quickly. Store your matcha in a cool, dark place, such as a cupboard or pantry. Avoid leaving it out on the counter, especially if it’s in a transparent container.
  3. Refrigerate for Longevity: For long-term storage, refrigeration is ideal. Matcha stays fresher for longer when stored in the fridge, especially after opening. However, it’s essential to keep the container tightly sealed to prevent moisture or odors from other foods from seeping in.
  4. Use Within 1-2 Months: To enjoy matcha at its peak flavor and nutritional value, it’s best to consume it within 1-2 months of opening. While matcha can still be consumed after this period, its flavour and health benefits may diminish over time.

 

Signs That Your Matcha Has Gone Bad

Even with proper storage, matcha won’t last forever. Here are some signs that your matcha may have lost its freshness:

  • Faded Colour: Fresh matcha should have a vibrant green hue. If your matcha has turned a dull yellow or brown, it has likely oxidised.
  • Bitter Taste: While matcha has a natural earthy flavour, it shouldn’t taste overly bitter. A strong bitter taste may indicate that your matcha has degraded.
  • Loss of Aroma: Fresh matcha has a distinct, grassy aroma. If the scent has faded, your matcha may no longer be fresh.

By following these storage guidelines, you’ll ensure that every cup of matcha you make is rich in flavour, colour, and health benefits.

 

Keep your matcha fresh with our Organic Japanese Premium Matcha and enjoy the perfect cup every time.

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