Although both hojicha and matcha come from the same plant, they offer very different experiences in the cup. Matcha is made from shade-grown tea leaves that are finely ground into a vibrant green powder. It is full of antioxidants and delivers a balanced energy boost thanks to its caffeine and L-theanine content.

Hojicha, on the other hand, is roasted after harvest, which gives it a warm brown colour and a mellow, nutty flavour with hints of cocoa. This roasting also reduces its caffeine levels, making hojicha a gentler and more soothing choice, especially in the evening.

Together, matcha and hojicha represent two sides of Japanese tea culture: one bright and energising, the other grounding and comforting. Which one you choose depends on the moment you want to create.

Our Organic Medium Roast Hojicha offers the perfect complement to matcha, bringing depth, warmth, and relaxation to your tea rituals.